Case Study

How TWE leveraged the ideal ‘conversion funnel’ to optimize its client’s app-driven business and website to drive engagement.

50 fa-plus
Pieces developed
Hours spent

What We Do

Content Marketing Strategy

Understanding your audience, where they’re present, what their needs and challenges are, and how you can win over competition.

Content Development

Creating content to drive the right kind of eyeballs on every search engine.


We understand that articles with images get more views and so we connect the dots between the two content mediums - text and visual.

Content Marketing Strategy
Long-form Content
Short-form Content
Interactive Content
Visual Content
Content Publishing


We Offer

Content Publishing

Your audience is already online. They’re reading blogs, watching videos and making ‘social’ noise. We simply put your brand in front of them. But that’s easier said than done. It takes foresight and insights to decide what goes up where. Great publishing includes:   finding the audience, knowing which channels they most spend time, engaging with them at the most optimum day and time.

Content Development

Great content is not just words – it’s everything you see, read, hear and experience. At TWE, we don’t sell content. we sell experiences through compelling content. Our content connects brands with customers by: delivering messages that connect and engage, solving target customers’ challenges and problems, optimising results for both – brands and end users

Content Marketing

There’s so much sensory overload today that our brains are programmed to throw out much of what comes our way. When it comes to marketing, you need to know who you’re talking to before you even deliver your message. An effective content marketing strategy  must take into account the following objectives:   attract attention within 3 seconds, inform and entertain for the next 30 seconds, earn trust in the next 3 minutes


Do you want to?

Work with us on all that’s Content - Marketing or otherwise?

Want to know more about our services?

Formats Tested
Writer Network

Client Testimonials

The value and strategies the team brings on the table is very impressive.

Eshan Head of Content

The quality of their service and communication is extremely professional.

Mitesh Founder

Our business outcome has raised by several notches after strategizing the content and distribution channels.

Arindam CTO

Who We Are

While we live in a digital universe where speed is the need, work-hacks and quick-fixes have become the new normcore. Time is of essence and yet organisations spend close to 25% of their time in non-scale activities. Since “Time = Money”, a minute delay can cost colossal damage to a company’s top line.

Imagine if you could grow your business by 25%!

So, if speed, agility, acceleration and scale is your intent, then The Words Edge is your answer.

The Words Edge is a Content Marketing company apt for the Digital World. We adapt content to suit Your business, Your customers and Your mission.



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