Grow your traffic, business and brand – one blog at a time
It’s all or nothing. Blogs are the first and often, only touch-point with our audiences. We have
one opportunity to make that interaction count.
a.ka.a – Our blog is Our brand.
As top-of-funnel assets, blogs are meant to define your brand, drive website traffic and tackle customer pain points.
- Companies that publish blogs are likely to generate 97% more links, push 55% more visitors to the website, and seal 45% more sales.
- Blogging is one of the main reasons why content marketing costs 60-65% less than traditional forms of marketing – yielding 10X lead generation opportunities.
There’s dollar value attached to every blog that is written. Which is why our blog writing services centers on mapping every single asset to your long-term ROI goals.
As an upscale content writing company, our quality-centric model of content creation is built on online best practices and creative storytelling.
Our blog writing services decode internet search intent to get the right eyeballs on the right content at the right moment.
We gather insights into trends, industry, competition, and audience. Paying attention to every detail that can grow your business – we love to infuse your blog personality and character – so that you have one less thing to worry about.
The micro things we do to make that happen include:
- Creating your unique value proposition
- Writing and marketing content to improve your search engine rankings
- Creating content that improves your engagement on social media
- Aligning content with SEO best practices
- Crafting original and well-researched content
The Human Touch
Search engines are becoming more human – sometimes even outsmarting those who’ve built them.
Research tells us that better rankings are achieved through impactful, consistent blog writing that understands intent – not just dousing it in an ocean of keywords.
The logic is simple: only humans can decide your content’s contextual and emotional importance. It’s the reason why Google gives so much importance to social validation when developing its engine’s algorithms.
And for this reason, we believe in writing for humans, and not just search engines. Content is meant for human consumption, after all, and our blog writing services are as human as can get.
With dwindling reader attention spans, and rising average word counts, the only way a blog piece can get noticed is by providing value. That’s the long and short of the coveted customer experience.
It no longer is about how many blogs you post; search engine visibility is based on a non-negotiable target – content quality.
And merely developing content won’t cut the ‘quality’ mark. The true sign of good quality content is visibility and acceptance from a wider group of readers.
At TWE, we check quality by:
- Understanding the emotional value in blogs
- Writing fresh and engaging blogs
- Providing blog writing services that consider visitor personas
- Placing easy-to-understand CTAs
- Optimizing blogs for social sharing
- Understanding each visitor’s commercial value
- Implementing best practices in online marketing
- Maintaining 100% relevancy
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