Blog | The Words Edge

7 Beginner Tips For On-Page SEO

by Vignesh A | Nov 13, 2018 | Blog, Blogs, Content, Digital Marketing, Marketing, SEO

Marrying Search With Significance

You can be the most knowledgeable person in your subject, with writing skills that even literature reviewers will envy and awe. But, every writer and content team in 2018 understands that without SEO optimisation, star quality content will not achieve its viewership and reach targets.

So, with great writing, comes great responsibility – to perform well in Google search engines. And so the new lay of the online land is:
Create for people and search engines alike.

But just how do you walk the thin line between marrying your audience to search engine algorithms? Here are 7 beginner lessons.

1. A short, teaser title that also avoids truncation in search

Most search engines are optimised for titles that are between 50 and 60 words. Anything beyond 60 words runs a high risk of being truncated in search results. And no reader wants to see a half-title, ending with ellipsis either. Your title can include brand name or numbers, but more importantly it should elicit a sense of mystery from the reader.

2. A URL that’s short and sweet

The sin of URLs is its lengthy concoctions of random numbers and letters, that offer no clue to the readers on its content. A URL necessitates keywords that do the job of being descriptive, short, yet meaningful. The URL should enlighten the reader on what to expect at first glance.

3. Meta descriptions

How can words not even present in the main article, hold so much power over page views and readership? Welcome to meta-descriptions. These need to be enriched with words that are targeted towards your audience. It also helps to keep the length of the description between 70 and 160 characters. Now, what would happen if you don’t enter this meta-data? The search engine will automatically gather a random paragraph from your article in its place (which is not always a good thing).

4. H1 tags for competent headings

H1 tags are known to hold high value in SEO ranking of a website. They are the most noticeable piece of content. It is usually an HTML tag that points towards the primary headline on the page. It is necessary that the heading answers the how, what and when of the article, in order to be more receptive. Characters that exceed 70 are prone to water down the impact of SEO.
Protip 1: Crosscheck the source code to ensure your page contains only one H1 tag. While current search engines are technically sound to not confuse multiple headings, this tiny glitch can deal a big blow to your SEO.
Protip 2: If the post is text heavy, like a heavy blog post, make sure to include H2, H3 and H4 headings for reading simplicity and aesthetic value.

5. Keywords, the thesaurus has you covered

Search engines do not particularly like articles overloaded with keywords. So, they have a tendency to ban sites that overuse them. Make sure to strategically use keywords for 2-5% of the entire content. Disperse them among headings, paragraphs and image captions. This is where a great vocabulary (or a thesaurus) comes to the rescue.

6. Eye-popping images

From a visual standpoint, images grab more attention than the content itself. But from an SEO standpoint, it is necessary to use the target keyword in the filename of the image, as well as in the ALT tag. This can ensure additional benefit of the article popping up in image searches. Second, having a large file size can move the reader away from the page, as well as lower your SEO ratings. More importantly, ensure the image aligns well with the text in your article.

7. Internal and External links

In order to show Google that your content is well researched and cites adequate information, links are a prominent part of your SEO tactic. Linking to two or three popular and trusted sites helps boost the overall value of your page, which is sought after by search engines. Also, adding links to your internal (and external) webpages is a great way to increase SEO ratings. Not only does this ensure easier access of relevant content to users, but also aids in search engines recognising your pages. All these translate to a good Google Page Ranking.

Do keep in mind, on-page SEO is just a small piece of the big SEO puzzle. Overall design of the website, ease of browsing in mobile, speed, fonts and quality of images come together to paint the bigger picture. So, make sure to keep these tips into consideration the next time you churn out content for the World Wide Web.

Go from 1000 to 5000 followers on social media with these 6 tips

by Vignesh A | Nov 1, 2018 | Blog, Content, Content Strategy, Digital Strategy, Marketing, SMM, Social Media

In 2019, it is estimated that more than 2.77 Billion social media users will be active on the Internet. However, only 36% of respondents to a B2B content marketing study say they are very committed to building a strong social media presence.
There might be instances where you feel your company has missed out on key elements of the social media bandwagon, but fret not. Here are 6 tips to help you skyrocket likes and reputation of your business, in the digital sphere.

1. Start with defining your personality
a. How will your brand engage with clients online? Does your content style necessitate a serious and formal approach or would a slightly casual tone make you stand out?
b. Linguistic style: Does your industry demand frequent usage of acronyms and jargons, or would you engage better with a simplistic style?
c. End goal of being on social media: Are you online to educate? To rake in likes or to entertain and influence?

2. Be more human
In the case of Social Media, conversing like a human, can prove more effective in getting digital traction. Although the general notion might still be to go with a formal corporate approach, responding to comments or enquiries with first names of clients, or blending in elements of humor and wit does help steer your social media growth.

ProTip: Build engaging stories, flaunt recent case studies, or even a good CSR post.

3. Understand what shakes your reader
Many readers are predictable. They tend to favor a certain piece of content, over and over again. While some are inspired by motivational quotes, others might prefer how-to posts. Observe and listen to the voices of your reader, then filter high-grade content accordingly.

4. Stay close to current trends
By gauging moods and trends, it is possible to steer your digital trajectory, upwards. For ex. if you were to write about “tips to keep your data secure” at the peak of the Ransomware malware attack, instead of during peak festivities, chances are you’ll get a lot of reader attention.

5. Tease to please
Any accomplished writer or journalist will swear by the importance of an awesome headline. While the body of your post might have content that can potentially turn around fortunes, it can easily be missed, owing to your boring headline. Keep them short, mysterious and unique, while maintaining a certain degree of suspense and interest for later.

6. Get employee buy-in
76% of respondents in a survey said, they trust content shared by other individuals, as compared to those shared by company pages. Additionally, messages shared by employees reached 561% further as compared to messages shared through official handles. It is imperative to create an employee culture that takes pride in the accomplishments of the company, and where in turn, the employees can engage in the most reliable and effective marketing method known to man i.e. word of mouth.

In the end, while it might seem that great social media footprint depends on great content, it is of equal prominence to take into consideration the timing, research and marketing – to ensure maximum impact.