War On Intelligence : Who’s In Charge In 2050 — AI Or Humans?

War On Intelligence : Who’s In Charge In 2050 — AI Or Humans?

When Elon Musk talks, everyone tends to take a serious listen.

Little wonder that his mounting worries about the perils of artificial intelligence have garnered universal attention.

Musk joins a growing list of renowned scientists and intellectuals (Stephen Hawking and Bill Gates) who have voiced their concerns about this issue. Scary predictions conjuring up scarier images of an insurmountable intelligent entity that is hell bent on exterminating the entire human race.

Perhaps he’s right. Perhaps we may be confronted with a situation where intelligent and self-learning robots with evil intentions will pose a threat to humanity.

He even recommends people sharpen their brains to remain competitive in an AI-driven market. For now though, the reality is this:

We can barely power AI-driven robots to climb stairs or pack products, let alone liquefy and navigate through rubble-strewn hallways.

The possibility of any existential threat lies in the womb of a very distant future and most concerns surrounding its alarming imminence appear to be a tad bit optimistic.

So does that mean we’re safe and don’t need to worry or think about the possible implications of AI?

Well, not quite.

Let’s take a download on areas where AI and Humans can possibly take a calibrated approach.

  • Jobs:

AI-enabled automation

Let’s face it: AI-enabled automation is set to drastically disrupt the current status quo of the economy. From time to time, we hear stories that AI is going to steal millions of jobs by automating human-performed tasks.

As per a recent study, AI has the potential of making nearly 40% of all jobs redundant by 2030.

But here’s the good news — it’s not happening anytime soon.

Also, history is replete with examples (the industrial revolution being a case in point) that any disrupting technology ends up creating more jobs in the long run even if that means causing some intense short-term pain.

The fact that human workforce will be required to manage, regulate and enhance AI technologies is a clear indicator that new jobs will make way for old ones, which will have a cascading effect in terms of creating new opportunities.

  • Weapons of Mass Destruction:

Weapons of Mass Destruction

Now, countries have and do leverage futuristic technologies to make powerful drones that not only fly with an amazing degree of autonomy, but also make intuitive use of imagery and other sensory data to hit its target.

In fact, Musk famously commented,

“I keep sounding the alarm bell, but until people see robots going down the street killing people, they don’t know how to react, because it seems so ethereal.”

Probably he does have a point.

But again, nothing major has transpired, that seems to suggest AI-based weaponry is set to make human lives hostile.

Now, we know some people worry about what would happen if we let machines make automated decisions. This would inadvertently make AI a glaringly dangerous proposition.

But here’s the point. As long as our human brain is in charge, it is likely to undergo system evolutions and concede to strong mechanisms to counteract potential mishaps.

  • AGI (Artificial General Intelligence):

Artificial General Intelligence

Musk also noted,

“Robots will be able to do everything better than us.”

This again suggests that he believes in the imminence of AGI.

Philosophically speaking, AGI is a possibility because of the theory about the universality of computation in which, everything that a physical object is capable of doing (in accordance with the laws of physics) can be replicated arbitrarily by a computer-made program — as long as it has enough time and memory.

A 19th-century mathematician named Charles Babbage was the first one to explore its wide-ranging ramifications.

Yet, the fact remains that AGI is not only improbable in the near future, but also has a proven track record of failure, at least for now.

There’s no denying the fact that scientists are in the process of creating intelligent and self-learning robots who recognize patterns, base their decisions on those patterns and ‘unlearn’ what they’ve previously learned. This can have them enter unfamiliar territories and enjoy a stronger influence on our lives in terms of speed and efficiency.

But, here’s the thing:

Artificial intelligence can indeed solve numerous problems, but it is nowhere close to replicating the human brain fully — anytime soon.

We’re nowhere close to building a replica of the human brain yet, and that’s a good thing because it clearly demonstrates who’s in charge.

The way most programs or even robots (virtual assistants) are made, it’s difficult to foresee that they’ll be making totally independent decisions — because they do not and cannot function like human brains. In other words, it’s unlikely that existing architectures will become what we popularly call “intelligent.”

Yes, AI can beat world champions at a game of chess, navigate driverless cars, interpret tons of massive data and optimize internet searches. But it cannot conceive, plan or adapt like a human brain does.

Also, even if AI does threaten our jobs, it won’t be due to the fact that data scientists have created robots that have sharper brains than ours. In fact, advancements in artificial intelligence are intrinsically designed to solve problems or perform specific tasks such as making musical recommendations on Pandora or analyzing driving habits. However, we’re long way off from when AGI begins to simulate a human in dangerous ways.

Oren Etzioni, the CEO of the Allen Institute for Artificial Intelligence, notes, 

“General Intelligence is what people do. We don’t have a computer that can function with the capabilities of a six year old, or even a three year old, and so we’re very far from general intelligence. There’s no dialogue, there’s really no background knowledge and as a result…the system’s misunderstanding of what we say is often downright comical.” 

In all fairness, it is not that Musk is against AI and its efficacy per se, as suggested by Stuart Russell, principal at Cal’s Center for Human-Compatible AI.

He asserts,

“First, Musk isn’t against AI. After all, he funds a lot of it both within Tesla and elsewhere [OpenAI, DeepMind]. He just wants people to recognize that it has downsides, possibly very large [downsides], in the future, and to work on avoiding those. You can be in favor of nuclear power while still arguing for research on [reactor] containment. In fact, inadequate attention to containment at Chernobyl destroyed the entire nuclear industry worldwide, possibly forever. So let’s not keep presenting these false dichotomies.”

Maybe the takeaway is that not just businesses but the world at large needs to prepare for another revolution in the making, not because of the imminent threat it poses but for future in-roads in collaboration. Afterall, they say, if you can’t beat them, join them.

As always, the way forward is figuring out a palpable middle ground — a melting point of different ideas and possibilities.

All said and done, businesses would do well to keep pace with burgeoning AI advances. As programs are becoming more adept at performing tasks (and at a much greater scale & pace) that were previously done by humans, they must wake up and smell the coffee.

Companies and in particular, marketers must keep an open mind and make AI their click-bait medium for drawing enhanced customer experiences.

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4 Resolutions To Pump Up The Volume Of Your Social Media In 2018

4 Resolutions To Pump Up The Volume Of Your Social Media In 2018

The social media world is understandably overwhelming!

Every second person uses social media to connect, inform and be informed. Over time, it has transformed into a go-to companion for all our know-hows and know-what’s. Companies realizing the wealth in this opportunity strike right at the heart of the platform to squeeze the best of its features to their interest.

At this point, it would be a horror to know that you haven’t registered your company as part of this revolution.

If you haven’t, what are you waiting for? Get your marketing game up and running already!

If you have, before getting excited, work up if you’re performing your “A” game or are just in it because somebody told you “Social media is important”?

If your social media strategy for 2017 was terrific, take a second here to pat your back. But, wait! If you plan on sticking to the same agenda this year as well, take a step back.

Social media is constantly, and we mean constantly, evolving. Your pitch that worked today might be tossed down the drain tomorrow. And we don’t want that now, do we? Not a week goes by where there isn’t something new on the networks. Facebook, LinkedIn, Twitter, Instagram — you name it, they’re all pushing to keep up with the newest trends and expecting you to run along. If you don’t adapt, your hard-earned reputation and brand image might all come tumbling downhill, and it only takes a matter of days.

Here are few tips to help you get past that fear and onto something solid for your social media initiatives in 2018:

Content is king – 

Social media and content marketing go together like mac and cheese. One thing that hasn’t changed yet on social media is the need for quality content. And the right kind of content marketing is just what you need to get there. If you are sure your content will hit the right chord, publish it on social media, follow it up with more stories and posts. In order to attract more traffic, your content has to resonate well with your target audience. Understand your platform, understand your audience, and then device an awesome content marketing strategy to win them over — Basically, get the platform right and get the format right.

Very few things are as rewarding as seeing your content spread like wildfire across the web. Investing in high-quality content will get you there. Reach out for these points to ensure quality content development:

  • Relevance
  • Influence
  • Reach
  • Engagement

Audience engagement on social media doesn’t always depend on the quality of content!

It is often influenced by human psychology, which old people express as ‘peer pressure’ and new generation acronymize as FOMO (Fear of Missing Out).

Among the psychology lessons that digital markets can use in their strategy, ‘social proof’ or ‘social influence’ stands out most.

‘social proof’ or ‘social influence’

Listen to your audience – 

Your content structure, format, style, and language might be brilliant. But, is that what your audience is looking for?

The only way you are going to know what your customers want is by listening to what they have to say. It’s important that you use your social media platforms as an extension of your customer service. More customers are going to voice their opinion on social media than via email or over the phone. 

When you understand what it is that your customers expect from your industry, good content will flow out spontaneously and effortlessly.

But how do you get yourself heard in this noise-filled chaos that is social media?

Identify your competent audience and develop your own niche marketing. Here’s your stepping stone.

Identify your competent audience

Your focus should not be on “what is the purpose?” Or “what is your cause?” Focus on the people creating the demand — why is the content you create valuable to them?  Create content that will suit their needs, and push this through the right channels so it will reach people you want to reach. 

Take Apple’s famous 1984 advert, for example. Even without a visual, most people will recall this advertisement — the one in which a woman throws a sledgehammer into the screen, shattering Big Brother’s image?

Within a single frame, Apple aligned itself with innovation, defiance and made itself iconic. And, nothing in the ad was about Apple’s computers, apart from the last few seconds.

Stay relevant to the platform – 

The trick to establishing the right approach on social media in an intelligent way is to make sure the content’s tone is consistent with the platform you’re repurposing it for. A tweet that expends 280 characters on the introduction to a case study is going to get zero clicks or retweets, while a two line post on Medium is not going to get the attention it deserves.

No, shorter tweets that summarise a long blog post will not do the trick. It’s about creating content that will catch eyes on different platforms and come across as innovative and fresh each time.

Let’s take the example of case study X, that shows how your company’s actions helped Y client improve their business. Why not make an infographic that can be retweeted on Twitter, or shared on Facebook? What about making a gif for people to send to each other on Messenger? How about a longer blog post analysing the case study on Medium?

Measure EVERYTHING

Measure EVERYTHING

Don’t run the risk of just whisking away your money with zero profits or ROI. The success of a campaign might mean different things to different campaigns/brands. Understand the purpose of each of your campaigns and analyse accordingly — web traffic, lead conversion, sales conversion, etc. The data you collect here can be used to modify all your future campaigns.

Measuring the effectiveness of your social media campaigns is the easiest way of knowing what’s in and what’s not. If you’re using social media as a marketing tool (which is a very wise thing to do), you must regularly measure the results.

Allow us to give you the push you need for all your social media requirements.

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