Digital Strategy Fuels Funnel for AI-powered Workforce Management Company

Digital Strategy Fuels Funnel for AI-powered Workforce Management Company

About the client

This funded Startup offers a powerful AI empowered platform to manage and engage workforce through their career lifecycles. The company offers a range of services including attendance, employee schedule, absence management, labor activities etc.

Challenges

  • While the company’s platform was truly next-generation in capabilities, the sales team had to find an easier way to convince prospects about its advantages (i.e. in the absence of a robust online presence).
  • Online search for similar services were low in results, and there was no social media presence either.
  • The only traffic was by direct website search of the company.

Solution

TWE’s team of strategists spent considerable time evaluating the website from user-friendliness, keyword density, content relevance, social media presence and came up with a suggested plan where  the persona of the target customer was mapped to the marketing funnel.

Based on detailed analysis of the persona, the client’s website was re-architected and revamped.

Fresh imagery and seo-friendly content was developed to push up the ranking of the website. In parallel, blog posts were created to support search engine visibility.

Result

  • Boost in brand presence by opting for digital media
  • Growth in target visitors to the website
  • Reduction in bounce rates

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