Brief – As part of Nabler, a 10-year-old organization specialising in Business Intelligence,  this client wanted to create a brand new website that focused on one niche service – customised dashboarding.

What we did –

  1. Considering they already had a website architecture, our role was to plug in SEO-friendly content.
  2. Since the focus was on multiple markets – India and US, the content had to be a blend of both regions, without purely favoring one market.
  3. Creating a content marketing strategy identifying key buyers, planning keywords, calls-to-action and designing an editorial workflow.
  4. Publishing content across blogs and social media.