Brief – As part of Nabler, a 10-year-old organization specialising in Business Intelligence, this client wanted to create a brand new website that focused on one niche service – customised dashboarding.
What we did –
- Considering they already had a website architecture, our role was to plug in SEO-friendly content.
- Since the focus was on multiple markets – India and US, the content had to be a blend of both regions, without purely favoring one market.
- Creating a content marketing strategy identifying key buyers, planning keywords, calls-to-action and designing an editorial workflow.
- Publishing content across blogs and social media.