Blog

Track One

Brief – This recently funded, AI-powered ‘field workforce management’ software Startup, wanted to scale their operations and open up to new markets in India. They had a simple one-page static site and contacted The Words Edge to increase their digital footprint. The goal was to eventually drive awareness to conversion and engagement.

What we did –

  1. Designed the architecture of a lead generation website, using content marketing best practices.
  2. Created a content marketing strategy identifying buyer personas across the marketing funnel.
  3. Executed the strategy with SEO-friendly content, lead magnets like case studies and interactive content, while strategically placing CTAs.
  4. Identified a workflow for publishing content across blogs and social media.