Brief – This recently funded, AI-powered ‘field workforce management’ software Startup, wanted to scale their operations and open up to new markets in India. They had a simple one-page static site and contacted The Words Edge to increase their digital footprint. The goal was to eventually drive awareness to conversion and engagement.
What we did –
- Designed the architecture of a lead generation website, using content marketing best practices.
- Created a content marketing strategy identifying buyer personas across the marketing funnel.
- Executed the strategy with SEO-friendly content, lead magnets like case studies and interactive content, while strategically placing CTAs.
- Identified a workflow for publishing content across blogs and social media.