Focus On the End Game. Play To Win.

We are a team of whip-smart writers, curators and designers who’ve been online since the age of the crawling (beep-beep!) dial-up internet. Our industry-wide experience backed by our commitment to quality inspires us to create ROI-busting content across all mediums - digital and social.

Written Content

Social Media posts,Guest posts,Blogs,Press Releases,Product Descriptions,Emailers & Newsletters

Visual Content

Infographics,Social media graphics,Emailers,Illustrations and Blog graphics

Interactive Content

Quizzes,Surveys,Checklists

Premium Content

Whitepapers,E-books,Case Studies

SEO Content

Optimise content for search engines

SMM, Paid Campaigns

Social Media content distribution, paid campaigns on social media and google adwords

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Does content marketing help?

Content Marketing is a commitment, not a campaign.

-Jon Buscall

Content marketing is one of the most effective, practical, and ROI-driven digital marketing strategies that your brand can use to reach & engage quality leads and bring them down the sales & marketing funnel. With SEO,  increased web traffic, qualified leads, better brand visibility, stronger social awareness, deeper customer connections, and other benefits, content marketing is the last mile in your digital marketing practice. Choose The Words Edge as your trusted partner in this journey.

More lead growth for small businesses with blogs, than those without. ( Impact )
100%
Buyers viewed 3-5 pieces of content before engaging with a sales rep.(Demand Gen)
47%
Content marketing generates over 3 times as many leads as outbound marketing and costs 62% less. (Content Marketing Institute)
76%
Consumers feel a stronger connection with a brand that provides relevant content.(Marketing Insider Group)
60%

See how our Content Marketing solutions spearheaded this client’s lead generation process.

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Blogs

How To Use Controversial Marketing To Your Advantage?

War On Intelligence

War On Intelligence : Who’s In Charge In 2050 — AI Or Humans?

When Elon Musk talks, everyone tends to take a serious listen. Little wonder that his mounting worries about the perils of artificial intelligence have garnered universal attention. Musk joins a growing list of renowned scientists and intellectuals (Stephen Hawking and Bill Gates) who have voiced their concerns about this issue. Scary predictions conjuring up scarier images of an insurmountable intelligent entity that is hell bent on exterminating the entire human race. Perhaps he’s right. Perhaps we may be confronted with a situation where intelligent and self-learning robots with evil intentions will pose a threat to humanity. He even recommends people […]

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