Focus On the End Game. Play To Win.
We are a team of whip-smart writers, curators and designers who’ve been online since the age of the crawling (beep-beep!) dial-up internet. Our industry-wide experience backed by our commitment to quality inspires us to create ROI-busting content across all mediums – digital and social.
Does content marketing help?
“Content Marketing is a commitment, not a campaign.”
Content marketing is one of the most effective, practical, and ROI-driven digital marketing strategies that your brand can use to reach & engage quality leads and bring them down the sales & marketing funnel. With SEO, increased web traffic, qualified leads, better brand visibility, stronger social awareness, deeper customer connections, and other benefits, content marketing is the last mile in your digital marketing practice. Choose The Words Edge as your trusted partner in this journey.
Focus on the niche. That’s the biggest and best content marketing secret out there. Every single answer that focuses on concepts such as interactive content, or visual content, or some SEO trick is circling around this important concept. Why is this most important trick? Let’s break it down, looking at the fundamental principle of content marketing. Content marketing is a form of marketing in which you publish information that you believe will be useful to your target audience, which, over time, builds an image of your brand as one that consumers can trust. So when customers need a certain […]
Many of us remain ambivalent about the utility and worth of social media. Many businesses have (and continue to) use myriad channels, only to be disappointed by the lack of tangible results in terms of lead generation or even increased traffic. However, let’s face it; social media is and can be mighty effective — as long as you know how to tailor it to your business type and purpose. Here’s a listing of the most effective media outlets in use today, and a quick guide to how to best leverage these wonderful platforms. Facebook: As of June 2017, Facebook had 2.01 billion monthly active users. It’s too […]
Before answering this, we must ask 2 questions: 1) What exactly is a content plan? 2) Do we really need one? A content plan lets you define the role your content will play as part of your overall brand building strategy. To create a content strategy that actually works, you must first define a content territory that is strategically relevant for your businesses. This is paramount and must lie at the intersection of your unique value proposition and your audience’s pain points. Your content strategy will influence what your audience thinks of your business. It will not only determine the topics […]