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Marketing trends are changing at lightning speed, and it’s mandatory to keep an eye on statistics to maintain competitive advantage. Here are relevant statistics to help you build your brand, understand your target audience, generate leads and boost conversions.

1. Content Marketing Statistics You Need To Know In 2020

1. 70% of companies are investing in content marketing

2. 24.26% companies will increase their content budget

3. 78% of companies have 1 to 3 specialists in their content marketing teams

4. Top goals of content marketers

  • 75% – lead generation
  • 71% – more traffic to websitE

5. 94% of marketers leverage social media for content distribution

6. 65.36% of all social media traffic is delivered by Facebook

7. Stock photos are most used visuals of 40% of content marketers

8. 25% of marketers spend 10-20% of budget on visual content

9. The top metrics B2C marketers track to measure content performance are conversions (81%), website traffic (80%), website engagement (79%), social media analytics (76%) and email engagement (75%)

2. Facebook Statistics You Need To Know In 2020

10. Facebook has 2.45 billion monthly active users

11. Facebook has 2.2 million mobile active users

12. 74% Facebook users log into Facebook daily

13. Facebook users spend 38 mins per day using the platform

14. 500 million Facebook stories are shared daily

15. Of all men, those aged 25-34 are the biggest demographic of Facebook users

16. Of all women, those aged 18-24 are the biggest demographic of Facebook users

17. Facebook live videos generate watch times 3x longer than those that are no longer live

18. Posts published between 9pm-11pm EST seems to perform best

19. 59% video posts get more engagement than any other posts

20. An average Facebook user likes 13 posts per month

21. An average Facebook user clicks on 11 ads per month

22. The average engagement rate for Facebook posts is 3.6%

23. B2B business decision makers are spending 760 minutes a week on Facebook

24. 7 million business uses Facebook for advertising

25. 1 billion monthly active users on Instagram

3. Instagram Statistics You Need To Know In 2020

26. After Facebook, Instagram is the most engaged network

27. 63% of Instagram users log in once per day

28. 71% of the billion monthly active users on Instagram are under the age of 35

29. Instagram has 52% female users and 48% male users

30. Instagram users will spend an average of 28 minutes a day on the platform

31. 500 million IG accounts use Instagram stories every day

32. Instagram’s potential advertising reach is 849.3M users

33. 83% of Instagram users discover new products and services every day on Instagram

34. Instagram can create 4 x more interactions compared to Facebook

35. 71% of businesses use Instagram for advertising and promotion

36. Instagram influences 80% of users to purchase a product or service

37. 50% of Instagrammers follow at least one business profile

4. LinkedIn Statistics You Need To Know In 2020

38. LinkedIn has over 660 million users in more than 200 countries and territories across the globe

39. 57% of LinkedIn users are male and 43 percent are female

40. 37% of US adults who use LinkedIn are between 30 and 49 years old

41. Nearly 15% of all LinkedIn users are senior-level influencers

42. There are more than 50 million companies listed on LinkedIn

43. LinkedIn is the second-most popular social media platform among B2B marketers

44. The US offers the largest group of LinkedIn advertising audiences with a reach of 160 million users

45. 52% of buyers say LinkedIn has the most influence on their research process before purchasing a product

46. 57% of LinkedIn’s traffic is mobile

5. TikTok Statistics You Need To Know In 2020

47. TikTok has 800 million active users worldwide

48. Tiktok has 500 million active users worldwide

49. TikTok app has been downloaded over 1.5 billion times on the App Store and on Google Play

50. TikTok ranked as the top most downloaded app in Apple’s iOS App Store for Q1 2019, with more than 33 million downloads and 188 million new users

51. 41% of TikTok users are aged between 16 and 24

52. TikTok has been downloaded 467 million times in India – nearly one-third of its total downloads

53. TikTok users spend an average of 61+ minutes per day on the app

54. Over 34% of TikTok users shoot videos daily

55. 68% of engaged TikTok users have claimed to like a video in the last month

56. 54% of engaged TikTok users have claimed to have commented on someone else’s video in the last month

57. TikTok has over 100 million average monthly views

58. The average number of videos viewed every day in a year on TikTok is more than 1 billion

59. 90 percent of all TikTok users access the app on a daily basis

60. In less than 18 months, the number of US adult TikTok users grew 5.5 times

61. Brands are currently buying TikTok’s in-feed Ads for $10 per impression with a $6,000 minimum campaign speed






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