Our Blog

4 Digital Marketing Lessons from IPL

What happens when you combine a sport that millions of people are passionate about, with a marketing tactic that is out of this world?   You get what has become one of the most defining sporting events in India in the past decade!   The Indian Premier League (IPL)...

5 Tips to use Behavioral Science to attract Prospects

  Sometime ago, Richard Thaler won the nobel prize for his contributions to behavioral economics. His book ‘Nudge’ talks about why people do what they do when spending money.   It's not often that we can implement research by a Nobel Prize winner in our marketing...

5 Avengers you need for your Startup

  They save the world all the time, looking cool while doing it. They all have their strengths and know each other's weaknesses. They work together as a team to stop villains who threaten to wipe out humanity. Spoiler alert - they actually do in the end. They don't...

Cocaine and Organic Marketing

Cocaine and Organic Marketing We’ve all done it and if you’re a content marketer, there are high chances, you’ve done it too! You love it and have seen its results over time. It's so addictive that once you start, it's pretty easy to lose touch with how much time...

7 Beginner Tips For On-Page SEO

So, with great writing, comes great responsibility – to perform well in Google search engines. And so the new law of the online land is:
Create for people and search engines alike.
But just how do you walk the thin line between marrying your audience to search engine algorithms? Here are 7 beginner lessons.

5 traits Joker and the Entrepreneur have in common

It’s been 10 years since director, Christopher Nolan shot this masterpiece, which is now reminiscent of a cult classic. And although many good movies have come before and after ‘The Dark Knight’, no one can deny the impact ‘Joker’ created on pop culture.   Joker was...

5 Ways To Market Your Startup With Nearly Zero Budget

So you’re ready with a startup idea and are raring to take the next step forward. Pat yourself on your back for being courageous enough to give wings to your dreams and deviating from the sheltered path adopted by 95% of your contemporaries! It is no mean...

Share This