Our Blog
Marketing in the time of a crisis
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ECONOMICS OF EMOTION IN MARKETING
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HOW TO MAKE CONTENT STAND OUT FROM CLUTTER
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How to create blog content that will go viral
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DARK TRUTHS ABOUT BLOGGING
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HOW TO ‘REALLY’ NAIL DIGITAL CONTENT
Content Myths Busted
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Storytelling and Emotional Marketing
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Coke vs Pepsi – who won the war on social?
20 Social Media terms you must know in 2019
If you’re scratching your head wondering what’s the difference between a nano and micro influencer or you want to just stay up-to-date on the latest in social media, read this glossary guide on terms you must absolutely know in 2019. AR/VR content Instagram and...
5 GOT quotes from Tyrion Lannister that will make you better Content Marketers
He’s born out of wedlock (well, he doesn't know who his mother is). He’s a dwarf. He’s not very good with the sword. He curses, drinks, and flirts with ladies of questionable character. Yet he is one of the most loved characters of Game of Thrones. Tyrion...
4 Digital Marketing Lessons from IPL
What happens when you combine a sport that millions of people are passionate about, with a marketing tactic that is out of this world? You get what has become one of the most defining sporting events in India in the past decade! The Indian Premier League (IPL)...
8 Point Digital Marketing Checklist To Budget For In 2019
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5 Tips to use Behavioral Science to attract Prospects
Sometime ago, Richard Thaler won the nobel prize for his contributions to behavioral economics. His book ‘Nudge’ talks about why people do what they do when spending money. It's not often that we can implement research by a Nobel Prize winner in our marketing...
5 Avengers you need for your Startup
They save the world all the time, looking cool while doing it. They all have their strengths and know each other's weaknesses. They work together as a team to stop villains who threaten to wipe out humanity. Spoiler alert - they actually do in the end. They don't...
Most Memorable Digital Marketing Campaigns of 2018
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6 Biggest Content Trends You Can’t Afford To Ignore In 2019
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Cocaine and Organic Marketing
Cocaine and Organic Marketing We’ve all done it and if you’re a content marketer, there are high chances, you’ve done it too! You love it and have seen its results over time. It's so addictive that once you start, it's pretty easy to lose touch with how much time...