Social media has opened up a pandora of advertising opportunities. But has it replaced email marketing? Not at all! Email is still the most effective online strategy. But you have to know your customer first. Take a look at the following statistics to know why email marketing still works.
Market Size Of Email
In 2019 , global email users amounted to 3.9 billion users .
By 2023 , global email users will grow to 4.3 billion users.
More than 347 billion emails will be sent and received by 2022 .
The average number of email accounts to user ratio is 1.75 and rising.
People spend 2.5 hours per weekday checking personal emails at work.
Email Engagement Statistics
Average click-through rate for emails is 2.69% .
11:00 a.m . ET has the highest clickthrough rate for email sends.
Tuesday is the best day of the week to send emails.
Sales emails have 8 times more opens and clicks than other types of email.
Sales emails can produce 6 times more money than other types of emails.
Average open rate for a welcome email is 82% .
58% of adults immediately check their email on waking up.
20.9% of people check their email more than five times per day.
35% of marketing emails are opened based on subject lines alone.
Email subject lines that use FOMO have an open rate of 56% .
The word “free” can cause a 10% increase in open rates.
The word “newsletter” can cause a 18% decrease in email open rates.
21% of marketing mails are marked as SPAM.
43% of marketing mails marked as SPAM are influenced by the sender’s name.
69% of marketing mails marked as SPAM are labeled based on the subject line.
82% of marketers send emails with subject lines of 60 characters or less.
Being added to a single email blacklist can drop deliverability rate by 25 points .
56% of brands using emoji in their email lines had a higher open rate.
The use of emoji in email marketing messages increased 775% from 2015 to 2016.
The percentage of emails containing GIFs rose from 5.4% in 2015 to 10.3% in 2016.
80% of social networking members have received unsolicited emails or invites.
Email Campaign Statistics
Shopping cart abandonment emails sent within an hour boost conversions by 6.33% .
73% of email marketers send emails at least weekly.
55% of consumers like email messages containing relevant products and offers.
People who buy products through email marketing spend 138% more money than those who do not receive offers.
Nearly nine out of every ten marketers use email marketing to distribute content organically.
81% of small businesses rely on email as their primary customer acquisition channel.
80% of business professionals believe that email marketing increases customer retention.
Videos added to your email increase click rates by 300% .
44% of marketing email recipients will make at least one purchase in a year based on promo emails.
59% of respondents say marketing emails influence their purchase decisions.
22% of millennials want to see emails from brands they support.
57% of 45 – 54-year-olds want to see emails from brands they support.
68% of millennials say promotional emails have influenced their purchase decisions .
73% of millennials prefer communications from businesses to come via email.
35% of marketers send their customers 3-5 emails per week.
78% of marketers have seen an increase in email engagement over the last 12 months.
31% of B2B marketers say email newsletters are the best way to nurture leads.
Email Personalisation Statistics
Open rates for personalised emails average 188% compared to 12.1% without personalisation.
Emails with personalised subject lines generate 50% higher open rates.
94% of marketing professionals stated that personalisation is “extremely important” for meeting their email marketing objectives.
66% of all marketers are working towards securing internal resources to execute personalised marketing programs.
Marketers who use segmented campaigns note as much as a 760% increase in revenue.
[First Name] emails with personalised subject lines are 26% more likely to be opened.
Email ROI Statistics
The return on investment for email marketing is 38 to 1.
Average expected ROI is $42 for every $1 you spend on email marketing.
77% of email ROI comes from segmented, targeted and triggered campaigns.
87% of all marketers plan to invest more in their email marketing budget.
Automated emails drive conversion rates 180% higher than batch emails.
Email Marketing ROI was 28.5% compared to 7% for direct mail.
Email marketing produces an average of 174% more conversions than social media.
Mobile Email Statistics
The total number of worldwide mobile email users was 2.2 billion in 2018.
35% of business professionals check email on a mobile device.
56% of emails get read on iPhones or in Gmail.
Mobile accounts for 46% of all email opens.
90% of all mobile opens occur on an Apple device.
68% of companies have already integrated mobile marketing into their overall marketing strategy.