Are you struggling for fresh ideas in the hopes of upping your content marketing game? You’re not alone. One of the best ways to consistently produce content that’s fresh and also on-trend is to look at leaders in the space and quickly adapt.



Research shows that marketers dedicate 88% of their content marketing strategy to blogs. And 77% of internet users read blogs regularly. So it’s no joke that blogging is a big deal in a content strategy. But how do you do it? Let’s take a look at these blogging heroes.

1. Neil Patel

It’s no surprise that the man behind Kissmetrics has gone on to become one of the biggest marketing influencers of our time. He frequently incorporates statistics, graphs, charts, and personal experiences in many of his posts, and also makes it a point to reply to reader’s comments.

2. Hubspot

Ask any marketer where they get their inspiration from, Hubspot is surely one source. With in-depth blog posts, Hubspot caters to issues that matter close to home. Hubspot employs a great content strategy to move people ‘strategically’ down the funnel, with topics ranging from very broad keywords to topics that are very niche and very suitable for conversion.


Ever wondered why marketers believe that their social media marketing efforts have “somewhat” or “very effectively” paid off? Because 54% of consumers agree to browse through social media to research products (GlobalWebIndex, 2018).

3. Starbucks

Generally speaking, Starbucks’ Instagram page is a happy place to be. But with their #ExtraShotofPride campaign, Starbucks really turned the spotlight on being a brand ‘for the people’ with its feature of  staff and baristas sharing their journeys as LGBTQ+ individuals. Inspirational!


If there’s one brand that gets social messaging right, it’s Dove. Just look at their #ShowUs campaign which was about breaking beauty stereotypes and celebrating the under represented. With #ShowUs, Dove gave Instagram users the option to share their own photos tagging #ShowUs, for a chance to appear in the campaign.


1. 54% consumers demand to see more videos from brands before they engage. (Hubspot 2018)

2. 87% of marketing professionals use video as a marketing tool. (Wyzowl, 2019)

3. 8 of 10 consumers make a purchase after watching a brand’s video. (Wyzowl, 2018)

5. Gillette

In the wake of #MeToo, Gillette challenged the notion of whether or not brands could be too political through their short film to take down toxic masculinity. Guess what? It earned over 31 million YouTube views! Takeaway – if you’re caught between taking a political stand and not, take it, but do your research right and align it with your brand’s voice.

6. Hootsuite

Any GOT fans here? Then you surely wouldn’t have missed Hootsuite’s ‘Game of Social Thrones’. The video makes use of GOT, a popular theme, to bring fans closer to the brand. And guess what? It worked – this strategy gained the brand over 1 million views!


Recruiting world class leaders is a challenge, but somehow TEDx manages to nail it every single time. Their videos cross tens of millions of views, excluding their TEDx, TED Fellows, TED-ed, and other channels.


1. 65% of tweets WITH images stand a better chance of being retweeted. (Stone Temple Consulting)

2. And  blog posts WITH images results in 94% more views. (Jeff Bullas) 

3. In other words, visual content gets viewed 94% times more than content without visuals. (PR Daily)

8. Linked

Heavily visual in their marketing, LinkedIn uses a combination of featured images for their blogs, quotes, customer testimonials, illustrations, videos, and infographics to promote and distribute their content. And now they’ve amassed almost 65K followers on Twitter.

9. Zomato

Humor is Zomato’s way of marketing. From pop culture, to simply out of the box, take the ‘Shape of Samosa’ campaign for example, which is a spoof of the Oscar-nominated film, ‘Shape of Water’. The reason behind their 1.3 million twitter following and hundreds of thousands of app downloads?

Hit us up at hello@thewordsedge.com for your next content marketing project.