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Social media has opened up a pandora of advertising opportunities. But has it replaced email marketing? Not at all! Email is still the most effective online strategy. But you have to know your customer first. Take a look at the following statistics to know why email marketing still works.

Market Size Of Email

  1. In 2019, global email users amounted to 3.9 billion users.
  2. By 2023, global email users will grow to 4.3 billion users.
  3. More than 347 billion emails will be sent and received by 2022.
  4. The average number of email accounts to user ratio is 1.75 and rising.
  5. People spend 2.5 hours per weekday checking personal emails at work.

Email Engagement Statistics

  1. Average click-through rate for emails is 2.69%.
  2. 11:00 a.m. ET has the highest clickthrough rate for email sends.
  3. Tuesday is the best day of the week to send emails.
  4. Sales emails have 8 times more opens and clicks than other types of email.
  5. Sales emails can produce 6 times more money than other types of emails.
  6. Average open rate for a welcome email is 82%.
  7.  58% of adults immediately check their email on waking up.
  8. 20.9% of people check their email more than five times per day.
  9. 35% of marketing emails are opened based on subject lines alone.
  10. Email subject lines that use FOMO have an open rate of 56%.
  11. The word “free” can cause a 10% increase in open rates.
  12. The word “newsletter” can cause a 18% decrease in email open rates.
  13. 21% of marketing mails are marked as SPAM.
  14. 43% of marketing mails marked as SPAM are influenced by the sender’s name. 
  15. 69% of marketing mails marked as SPAM are labeled based on the subject line.
  16. 82% of marketers send emails with subject lines of 60 characters or less.
  17. Being added to a single email blacklist can drop deliverability rate by 25 points.
  18. 56% of brands using emoji in their email lines had a higher open rate.
  19. The use of emoji in email marketing messages increased 775% from 2015 to 2016.
  20. The percentage of emails containing GIFs rose from 5.4% in 2015 to 10.3% in 2016.
  21. 80% of social networking members have received unsolicited emails or invites.

Email Campaign Statistics

  1. Shopping cart abandonment emails sent within an hour boost conversions by 6.33%.
  2. 73% of email marketers send emails at least weekly. 
  3. 55% of consumers like email messages containing relevant products and offers. 
  4. People who buy products through email marketing spend 138% more money than those who do not receive offers.
  5. Nearly nine out of every ten marketers use email marketing to distribute content organically.
  6. 81% of small businesses rely on email as their primary customer acquisition channel.
  7. 80% of business professionals believe that email marketing increases customer retention. 
  8. Videos added to your email increase click rates by 300%.
  9. 44% of marketing email recipients will make at least one purchase in a year based on promo emails.
  10. 59% of respondents say marketing emails influence their purchase decisions.
  11. 22% of millennials want to see emails from brands they support.
  12. 57% of 45 – 54-year-olds want to see emails from brands they support.
  13. 68% of millennials say promotional emails have influenced their purchase decisions.
  14. 73% of millennials prefer communications from businesses to come via email.
  15. 35% of marketers send their customers 3-5 emails per week. 
  16. 78% of marketers have seen an increase in email engagement over the last 12 months.
  17.  31% of B2B marketers say email newsletters are the best way to nurture leads.

Email Personalisation Statistics

  1. Open rates for personalised emails average 188% compared to 12.1% without personalisation.
  2. Emails with personalised subject lines generate 50% higher open rates. 
  3. 94% of marketing professionals stated that personalisation is “extremely important” for meeting their email marketing objectives.
  4. 66% of all marketers are working towards securing internal resources to execute personalised marketing programs.
  5. Marketers who use segmented campaigns note as much as a 760% increase in revenue.
  6. [First Name] emails with personalised subject lines are 26% more likely to be opened.

Email ROI Statistics

  1. The return on investment for email marketing is 38 to 1.
  2. Average expected ROI is $42 for every $1 you spend on email marketing.
  3. 77% of email ROI comes from segmented, targeted and triggered campaigns.
  4. 87% of all marketers plan to invest more in their email marketing budget.
  5. Automated emails drive conversion rates 180% higher than batch emails.
  6. Email Marketing ROI was 28.5% compared to 7% for direct mail.
  7. Email marketing produces an average of 174% more conversions than social media.

Mobile Email Statistics

  1. The total number of worldwide mobile email users was 2.2 billion in 2018.
  2. 35% of business professionals check email on a mobile device.
  3. 56% of emails get read on iPhones or in Gmail.
  4. Mobile accounts for 46%  of all email opens.
  5. 90% of all mobile opens occur on an Apple device.
  6. 68% of companies have already integrated mobile marketing into their overall marketing strategy.


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