He’s born out of wedlock (well, he doesn’t know who his mother is).
He’s a dwarf.
He’s not very good with the sword.
He curses, drinks, and flirts with ladies of questionable character.
Yet he is one of the most loved characters of Game of Thrones.
Tyrion Lannister is a teacher, and an extremely good one at that!
Don’t believe us? Check out these 5 quotes (from Tyrion) that will help in your everyday Content Marketing.
Alert: If you’ve not seen Game of Thrones yet, it’s probably best you do and then come back here to read this post.
If you have, without further ado here are those 5 quotes we promised.
1. “I drink, and I know things”
This is one of Tyrion’s most famous quotes and you might have seen it stencilled on T-shirts of hardcore GOT fans. Tyrion is famous for his wit and his knowledge of things, and this is what leads him to being an outcast from Westeros, who is hunted down by his own family, before finally being made the queen’s right-hand (by the end of the last GOT season).
As a Content Marketer too, it’s important to drink, and to know things, but not necessarily in that order. Keep improving your knowledge of the world that comprises the content marketing universe – namely digital, content and marketing. Because writing a great piece of content just doesn’t cut it anymore.
Build “topical relevance” by showing how deep you know your subject, and sooner or later, people will respect your knowledge and keep coming back to you to learn more.
2.“A mind needs books, just as a sword needs a whetstone if it is to keep its edge. That’s why I read so much Jon Snow.”
Extending Quote #1, if you plan to write great pieces of content, it is imperative you read a lot. And we mean a LOT. Reading can be summarised as 50% of your job. Read everyday to improve your knowledge.
If you are a newbie, we recommend reading Smart Blogger, to learn to blog better. You can also follow famous marketers like Neil Patel and Jeff Bullas, who will teach you the art of selling on the internet.
3.“Never forget what you are; the rest of the world will not. Wear it like armor, and it can never be used to hurt you.”
One of Tyrion’s defining characteristics is that he accepts himself, knowing fully well who he is and acknowledging it at every chance he gets. He is a dwarf, doesn’t know who his mother is, he is a drinker, among many other things that make him a less than pleasing personality to hang out with. But is he un-original? Hell no!
Being yourself in a world that is constantly telling you to be someone else is an arduous task, and no one knows it better that Tyrion lannister.
As a Content Marketer, don’t lose your originality and compromise your voice while in the race to become more popular.
Remember, originality is rewarded, even by Google in its search results (#SEOtip).
4.“Every time we deal with an enemy, we create two more.”
Tyrion says this about Tywin and Cersei Lannister who bully the other noble houses, just because they (the Lannisters) have more wealth and people. Tyrion is a great strategist, and he knows, it is just a matter of time before the other houses rebel and join the enemy when the Battle for the Iron Throne begins.
What can you, as a Content Marketer, learn from this?
Just like having high-quality content is not enough, having a great content marketing strategy is not enough either, especially when you’ve not accounted for competition. Stay on top of not just your game, but also ahead of competition’s game.
Remember, every time you publish a great piece of content, there are two more brands trying to beat you.
5.“Of course it’s a joke, just not a very funny one.”
And of course, the last quote/lesson we are going to leave you with is to remember to smile every time you write a piece of content. Tyrion loves to give witty remarks, and although his humour is filled with references to women, you can’t help but smile every time he says something funny.
Try and introduce a bit of humour into some of the contents you publish. Your aim, as a Content Marketer, is not only to educate your target audience about your product, but also to entertain them along the way.
So there you go. 5 Content Marketing lessons from an imp! Follow these strategies and we assure you, you will find success in your marketing efforts, or atlleast not be eaten by the dragons of the internet.
For more Marketing lessons, check out our blog, and if you like our posts, make sure to tell your friends.