About the client
This Award-winning cloud computing company transforms how enterprises see and use the cloud. By connecting internal and external data, they offer agility and speed to market, to clients who are seeking scalability and conducting ‘business and usual’, with minimum downtime.
While this client’s offerings offered solutions to small and medium sized organisations to make informed decisions, they wanted a solution that would penetrate their user base and attract the right kind of conversations.
TWE’s evaluation of the company’s marketing activities helped to launch an exhaustive social media exercise. TWE designed an innovative strategy and developed a robust social media plan. The plan included pertinent information to be disseminated across relevant channels where prospects reside, on a regular basis.
The optimised content was enriched to infiltrate the target customer base and boost digital presence for the company.
Even a technology company, needs the intelligence of a marketing company to unfathom the mysteries of the buyer’s mind and that is where TWE fits in.