About the client
This Mumbai-based Series A funded insurtech company is changing the way insurance companies process claims. Its platform offers insurance companies technology solutions to manage claims-handling processes and speed up underwriting, to increase work efficiency and decrease costs.
- While the user-friendly platform had multiple features to simplify insurance processes, the company needed a powerful website to invite end users.
- As a result, the platform and robust website duo was thought of as a perfect combination to guide prospects through the buying cycle.
- The sales team when reaching out to prospects could guide users through the platform navigation, while the website would summarise its business benefits.
When TWE came on board, its consultants rummaged through scant literature and material, and conducted thorough research of the firm and its competitors. It was found that the typical buyer persona was an HR manager. There needed to be a process to educate the HR manager on why he had to use this platform for its advantages.
A detailed website content strategy was drawn up which would resonate with the buyer persona and explain the platform benefits.
What the client really needed was a business angle to be communicated, and TWE did just that.